In last week’s blog, we mentioned the different kinds of Social Media solutions that SAP provides and one that we at Acorel developed together with D-Media: LinkedIn integration with SAP CRM. As promised this week’s blog goes a bit more into the details of this LinkedIn solution.
Since LinkedIn has valuable information about your contact persons or customers, it might be useful to capture this information and store it on your CRM business partners. Just think of all the extra segmentation possibilities! Since you have to get granted access to this information, you must offer your customer an advantage to why he should grant you this.
Now there is the catch! If you have a portal or webshop where your customers have to login, you can provide them the same access, only they use their LinkedIn credentials to log in. And let’s be honest, everybody remembers their LinkedIn credentials.
So, what do you need for this?