Wednesday, November 25, 2015

SAP Hybris Marketing: Context matters!


Let me introduce you to SAP Hybris Marketing.


Hybris Marketing is a must-have if you are looking to keep up with the global shift in marketing execution. Despite the fact that mass-marketing is still considered effective for the generation of brand-awareness, maximizing the effectiveness of the marketing funnel can now be taken to the next level using state-of-the-art software like Hybris Marketing.

Wednesday, November 18, 2015

All about the HANA Cloud Platform.

As SAP's cloud strategy is running faster than Usain, we see new tools popping up by the blink of an eye. An important player in the game is HCP, also known as the HANA Cloud Platform.
Let's take a look at what this so-called 'platform' consists of, and if possible, check out what's under the hood.

Wednesday, November 11, 2015

SAP Cloud for Service

Most organisations using SAP Cloud for Customer focus on its sales capabilities. A whole other area of useful functionality is a blind spot for most of the current customers. With this I'm referring to Cloud for Service, which covers a broad spectrum of service related processes. A couple of weeks ago, the service topic was already partly touched in the blog about Customer Service for Utilities, yet, the solution covers more than just Utilities. As good customer service is a valuable tool to lower customer attrition rates, Cloud for Service is a tool to help companies with this. Especially customers using SAP ECC as their ERP system will benefit from the capabilities of this tool with the available integrated scenarios. 



Wednesday, November 4, 2015

SAP HANA Cloud Platform / Cloud for Customer Powerweek

A couple of months ago we received an invitation from SAP regarding an upcoming Powerweek for HCP development in combination with Cloud for Customer. To participate in this powerweek, all we had to do is submit an interesting use case that uses both technologies / platforms. All submitted use cases would then be reviewed by the organizing team at SAP for submission.