Wednesday, August 31, 2016

SAP Hybris Cloud for Customer - Deep link URL Navigation

SAP Hybris Cloud for Customer (SAP C4C) allows you to create workflows that can trigger a field update, send a notification, perform an action, send a text messaging or send an email. In this blog I will explain how to create an email with a deep link URL.
Sending an email could be useful to inform SAP C4C users when, for example, a new opportunity or task is created. To help the SAP C4C user to navigate from the email to the related opportunity or task in C4C, it is possible to add link directly to the related object.

Let’s see how this can be done.

First go to the Workflow Rules in the Application and User Management work center of SAP C4C.

Step 1: Create a new workflow.

Create a new workflow for the business object you required and define the timing (create on save, every update or scheduled). In my example I use the object Opportunity and the workflow should be triggered on Create only.

Wednesday, August 24, 2016

How lead nurturing improves conversion

In our previous blog on SAP Hybris Marketing, we discussed the art of contextual marketing, the ability to get the perfect fit message in front of your audience at the right time and place.
Now that your audience knows what you have to offer, and you have their attention, it is time for the next phase. How do we get from arousing interest to a sale?

Wednesday, August 17, 2016

The added value of a Solution Architect in an Agile environment

In my former project I worked as a Solution Architect in an agile environment. The environment existed of the migration of a European SAP landscape into a global SAP landscape, the roll-out of the SAP solution to new countries, the integration of non-SAP solutions into the SAP landscape and process and system optimization projects. And this was all done simultaneously and by several scrum teams working on different locations around the globe. 

When I asked some stakeholders in this project what the added value was of the Solution Architect in an agile environment they gave me some very interesting answers I would like to share with you. 
It shows the role of the architect has changed from an independent, strategic, ivory tower role into an agile, holistic, integral part of the scrum team role.
And it clearly shows the added value a Solution Architect can bring to your project or organisation.

Wednesday, August 10, 2016

Every complaint is an opportunity

Every CRM minded person knows complaints are excellent opportunities to engage your customers even more. To exploit these opportunities to its fullest potential a good registration is a key success factor. And that's the point where C4C comes into play.

Looking at the common Order-to-Cash process, it is important to relate complaints to documents from this process. For example, if a customer complaints about an incorrect invoice, this invoice should be the starting point of the complaint process and therefore linked to the complaint. Unfortunately, in standard C4C complaint processing functionality it is only possible to relate a complaint to an ECC Sales Order. Besides this, the process in standard C4C starts from the order search in C4C. Above requirements were critical for several of our customers and therefore we realized them in C4C with some enhancements. In this blog the process in C4C related to complaint processing on ECC orders, invoices and deliveries is explained as well as the activities you have to perform in different systems to realize a mature complaint management process. For this the scenario of a customer complaint about an invoice is used.

Wednesday, August 3, 2016

CPQ solutions integrated with SAP Hybris C4C (and SAP ECC)

As product and service portfolios grow with many companies, it becomes increasingly difficult to correctly price products in quotes and to identify up- and cross selling opportunities. As a result, sales reps require more time to find the correct information, which leads to longer lead time to create a correct quote. Configuring a quote is a time consuming task to do right, and a new breed of solutions now aims at closing this gap. The solutions are called Configure, Price, Quote or CPQ solutions. These solutions aim at increasing the average deal size, accelerate the sales cycle in a workflow leveraged process.