Wednesday, February 22, 2017

Introducing SAP Hybris Marketing in the Cloud

SAP has recently introduced Hybris Marketing as a cloud solution, known as SAP Hybris Marketing Cloud or SAP S/4HANA Marketing Cloud. That is a very interesting proposition with the comprehensive Hybris Marketing integrated platform delivering support on the full end-to-end marketing process without the hardware investment upfront.

As stated, this cloud solution supports all parts of the marketing process. It offers real-time insight into the business leads in all its life cycle stages, from the first anonymous clicks on the company website to a nurtured lead that can be further qualified and converted by a sales team.

This blog contains a first overview of the available functionality of SAP Hybris Marketing in the Cloud. Obviously, there is far more functionality available as listed here, but these are the main bits and it will provide you a good overview of the marketing capabilities of this solution.


Wednesday, February 15, 2017

Changing or removing set types and attributes in SAP CRM On-Premise

Attributes and set types are an easy way to add additional characteristics to your product master.

In this blog we assume that you are already familiar with creating set types and attributes but that you run into issues when you want to remove or change an existing set type.

For those who are not familiar with set types and attributes a short introduction: 
Set types and attributes can be maintained via the transaction COMM_ATTRSET in CRM.
First you create your attributes which are then grouped in a set type. The set type is then assigned to a product category via transaction COMM_HIERARCHY and the attributes become available in your product master.


But once you have defined a set type in a particular way and it is being used, it cannot simply be changed. And that is where this blog will give you some useful tips.
 

Wednesday, February 8, 2017

How to consume an On-Premise REST service via SAP API Management and SAP HCI (HCP-IS) using JWT for authorization and authentication

In this blog, I want to share how we could a invoke a REST call on an on-Premise Hybris commerce system from SAP API Management using JWT ( JSON Web Tokens) via SAP HCI (HCP-IS). 
This blog focuses on the configuration done on SAP API Management & SAP HCI.
If you want more information on the configuration of Hybris Commerce System or enabling JWT for authorization and authentication, check the official documentation on SAP API Management and JSON Web Tokens.



This scenario is about an App (mobile or desktop) to search products on an SAP Hybris system via an API which is published on SAP API management using a JWT token.

Wednesday, February 1, 2017

Why integration is key for improving your customer engagement

It’s not easy being a marketer these days according to a recent study done by Forrester about marketing. Did you now that, on average, marketers have 15 separate systems that house various parts of customer information? 15?!



What does this mean for a marketer? Well first of all, you can bet the information in these 15 systems is not in sync, which means that the marketer basically cannot say which information is correct. Secondly if you, as a marketer, want to create a target group for a certain campaign you will have to get data from a lot of systems in order to segment on data that is relevant. This process is very time consuming and there is a big chance that you are engaging your customers based on incorrect information.