Wednesday, October 25, 2017

Integrate multiple ECC systems with C4C (using Cloud Platform Integration)

In previous blogs, my colleagues described how to connect C4C to multiple ECC systems. You can find them here and here.

Yet, I wanted to devote another blog to this topic as you can also use SAP Cloud Platform Integration to meet this requirement.
The following picture will show the final setup. No need for developments, just configuration mainly in the middleware.

Wednesday, October 18, 2017

What's New This Fall in SAP Hybris Cloud for Customer

It is almost November and another quarterly release (17.11) for SAP Hybris Cloud for Customer is just around the corner. Again, the release is packed with tons of bug fixes, new features and enhancements in Sales and Service processes as well as the Platform itself. 17.11 is a ‘Light’ release with respect to business user UI improvements – this release focuses more on platform, infrastructure and administrator improvements. Consultants out there, you've read it right... Christmas is coming early this year! These enhancements could make your life easier.

Today's blog is to summarize the key information SAP published; To provide you with a bitesize update of the upcoming release. We can expect the upgrade of production tenants as of the 5th of November. As a matter of fact, coming weekend all test tenants will already be upgraded so you have two weeks for testing your existing processes for possible regression.

Wednesday, October 11, 2017

Search and filter on your custom product attributes in SAP Hybris Commerce

Adding custom attributes to the products in your SAP Hybris Commerce shop is a relatively easy task. Next step would be to make these attributes part of the product search in your shop to enable filtering and searching on the contents of these attributes.

This blog describes the relevant steps to define custom product attributes and add them to your shop search.

The Electronics demo store, as part of the standard accelerator of SAP Hybris Commerce, has been used as the basis for this blog, but the same steps should work for all SAP Hybris Commerce based shops using the SOLR search.

Obviously, performing these steps will have a direct impact on product content and search results provided in the shop. Our strong advise is to try these steps first on your test shop for verification before applying them your live/online shop.

Wednesday, October 4, 2017

How to use customer profiling to create insightful customer journeys and build effective marketing campaigns

In my previous blog on ‘Data-driven marketing’ I explained the way that companies can use the available and gathered data to be able to communicate in a personal, relevant way with their customers.

In this blog I want to show you how to use the customer data in Hybris Marketing Cloud to create meaningful customer journeys and build effective marketing campaigns. 
Hybris Marketing Cloud gives you the possibility to carry out you own customer profiling and customer journey mapping to build highly effective marketing campaigns. 

This process consists of three steps:
1. Profiling of your customer(s)
2. Mapping the Customer Journey
3. Building & executing marketing campaigns

I want to focus on the first two steps of this process.