Wednesday, February 28, 2018

More successful collaboration between Marketing and Sales with help of SAP Hybris Marketing Cloud


Do you feel that the conversion of leads to actual sales is not high enough and thus making your campaigns ineffective? If so, then maybe you need to have a closer look at the “Handshake” between marketing and sales.
 
With the digital transformation the borders between marketing and sales are fading. In many organisations however there is still a clear separation between the two departments. To be able to stay relevant in this changing environment marketing and sales need to collaborate more and more. An important aspect in this is the moment of handover of leads from one to the other, the so called "Handshake".

The Handshake is the point in time when marketing hands over a (qualified) lead to sales. This Handshake needs to be based on a mutual alignment made between the marketing and sales departments, defining when a lead is qualified enough for sales to take over.
So before you start with lead generation and nurturing, marketing and sales need to have a discussion that defines the requirements for a lead to be handed over. In this blog we will look how SAP Hybris Marketing Cloud can help with implementing this.

Wednesday, February 21, 2018

Stagnation means decline




Thanks to developments in the field of Cloud, IoT, Machine Learning, Artificial Itelligence, and Process mining, organizations continue to feel the pressure to start change processes.
There is an increase in initiatives within organizations to change on the topics mentioned above.
It is generally assumed that 70% of all change processes fail or in any case do not succeed for the full 100%.

70%?
That is a lot!

Wednesday, February 14, 2018

Adding Bonus Management to your Employee Dashboard

Most companies use a company specific Bonus Plan to motivate their workforce to work on the targets set by the company. The Cloud for Customer Reporting functionality enables you to create reports to track all CRM related targets. Still, in most implementations of Cloud for Customer we find a separate Bonus Management track in Excel. These bonus components tend to be on objects that are not in Cloud for Customer, like the number of followed product trainings or the number of points scored on personal development. By adding this data to Cloud for Customer you can inform your workforce on a day to day basis on their progress, for instance with this KPI.


Wednesday, February 7, 2018

GDPR and custom development in C4C

In a number of previous blog posts we have paid attention to the General Data Protection Regulation (GDPR) as well as some tools that SAP have made available that aid in compliance to these laws.

In short, the law - which goes in to effect on may 25th of 2018 - arranges that personal data can only be gathered legally under strict conditions, for a legitimate purpose.

Persons or organizations that collect and manage personal information must protect it from abuse and must respect certain rights of the data owners which are guaranteed by EU law. Some examples are the right to access data and the right to be forgotten.

It is important to realize that these laws also apply to Custom Development in C4C. In this blog post we will highlight some tooling SAP makes available in the 1802 release to help you in complying with these laws.