Wednesday, August 29, 2018

Wednesday, August 22, 2018

How to create a broader and consistent lead nurture experience with SAP Marketing Cloud

SAP Marketing Cloud (formerly SAP Hybris Marketing Cloud) offers a comprehensive set of marketing apps that you can use to create leads, and activities in sales.
The following scenarios are typically used when using Lead Management within SAP Marketing Cloud:

  • Lead Campaigns: Create leads in Sales: SAP Sales Cloud or SAP CRM.
  • Call Qualification: Create leads in SAP Sales Cloud via marketing campaigns with action for Call Qualification.
  • Marketing-Driven Sales Enablement: Create activities in SAP Sales Cloud or SAP CRM and get an insight on marketing campaigns in SAP Sales Cloud.
But how can you nurture your valuable leads through the different phases of your sales cycle?

Wednesday, August 15, 2018

Must-haves in a Business Analyst toolkit

As you may know, the role of a business analyst in an IT project covers a variety of activities; One moment you’re organising a workshop with key users to distil their actual needs, the next you’re translating these needs into requirements and after that you may find yourself presenting a business case to convince a tough audience to go for a certain solution.

Whatever you do, your focus is always to bridge the gap between business and IT. This can be a complex, challenging but also very satisfying task.

Wednesday, August 8, 2018

SAP S/4 HANA for Customer Management: How to access your free trial instance

In our blog SAP S/4HANA for Customer Management: First Release, my colleague Simon described which functionality can be found in the first official version of the CRM add-on on S/4HANA. Now is the time to take a look for yourself at the customer management solution. How? This blog will guide you step-by-step, so you can set up your own trial version...

The complete process before you are able to login by browser, or by SAPGui consists of 3 steps and will take you about 2 hours, depending on the hosting partner. 
  1. Create a hosting platform account on Google Cloud Platform, Amazon Web Services or Microsoft Azure
  2. Create an instance of the free trial version at SAP Cloud Appliance Library (CAL)
  3. Connect (via various ways)
  4. Play!

Wednesday, August 1, 2018

GDPR – handling data removal requests

With GDPR being effective for more than 2 months, we can carefully start to look what the impact was on our organizations and business processes. And see how your business is handling questions from persons requesting data removal.

Central versus Local

As mentioned in an earlier blog by my colleague Pieter, the easiest way to manage the data is have it centrally managed. However most companies have to deal with their existing infrastructure, and will have to deal with multiple systems where personal data is stored and/or processed.  Of course, the size and complexity of the organization also makes an enormous difference – for international players, the challenges are much greater than for small local enterprises.  On the other hand, most of the personal data is for local usage (local clients, employees) which are probably stored in a local system only and/or local entity within the global system. In real-world data removal requests, this implies that most business will have to check the several systems/environments to be sure the data removal request is handled correctly across all systems.  Your business should by now have a correct working procedure where data is stored, what kind of personal data is stored in these environments, and who is the responsible person for any data information/removal requests for that environment.