Around 77 percent of all transactions worldwide touch an SAP system. Hence, it is fair to conclude that the SAP systems own the operational data. That does not only apply in the field of customer engagement, but also in the domain of financial transactions and reports, supply chains, human resources, etcetera. SAP nowadays belongs to a main asset of large scale organizations. Now, all these data can tell us exactly what is happening, and even how it takes place. For instance, by means of analytical solutions or CRM systems, we are able to determine annual turnovers in seconds, predict consumer trends over time or even draw patterns in buying behavior. However, the ‘why’-question has remained unknown, which would allow us to get human sentiment in the moment.
Wednesday, January 16, 2019
Wednesday, January 9, 2019
What is a Marketing persona?Before we continue, first we need to know what a marketing persona is and what it is used for. There are many ways to formulate it but, for instance, Wikipedia describes it as:
Wednesday, January 2, 2019
At the end of last year something unexpected happened. My car dealer sent me an email inquiring if I was interested in buying a new car because mine is almost 4 years old. I was shocked! In 20 years’ time I never got such an email from a car dealer. How hard can it be? The dealer has my email address and knows when the car lease expires. Simply sending out an e-mail at the right time offering something to get my attention shouldn’t be that difficult one might think.