Bianca Koene
Read all my blogsPlanogram Compliancy Check by SAP Hybris Cloud for Customer and RICOH
In the retail business, placement of your goods is very important to maximize sales and minimize wasted space. For this reason, many retail companies make use of planograms to agree on an optimum display of their goods in the stores.
The next step is then for the sales reps to go and check in the stores and see if the store manager has placed the merchandise as agreed upon in the planogram. In case derivations of the planogram are found, corrective actions in store need to be taken. For example, when a good is out of stock it needs to be placed back on the shelf. Or in case the number of facings (defined as the number of identical products displayed to the customer on a shelf) is not correct, it needs to be corrected, preferably during the store visit of the sales representative.
As you can imagine, checking the placement of your merchandise according to planograms is a very precise and time-consuming job. For this reason, SAP & RICOH have jointly developed a planogram compliance solution that enables a sales rep within a visit, created in SAP Hybris Cloud for Customer, to: capture photos of a retail shelf, analyze the images real-time, identify issues and take corrective actions accordingly.
For one of our customers, we are currently investigating this integration between RICOH and SAP Hybris Cloud for Customer. There are some really exciting functionalities that I would like to give you a sneak preview of in this blog.
Solution Overview
RICOH has developed:
- The Green Ball Interface, which is a tool for efficiently capturing and stitching pictures (meaning gluing together all the captured photos to represent the real planogram, also called real-o-gram, in the store).
- Image Management Services, for managing your images as agreed in the planogram.
- Image Recognition Services, to map the planogram with the real situation (also called real-o-gram) in store and identify corrective actions that need to be taken by the sales representative.
- HCP service that compares the actual situation in store with the planogram defined for that particular (type of) store and identifies the differences between the planogram and the real situation. Based on the differences, corrective actions will be proposed.
How does it work
The Green Ball Interface (which is delivered as an integrated app in SAP Hybris Cloud for Customer on the mobile device) is a very effective way of making pictures of the actual situation in the store. See below two pictures.
- Product Description
- Image of product
- Task
- Status (Corrected /Not Corrected – Manager not available/ Not Corrected – Manager Refused/ Not Corrected – exceeded time/ will address next visit/ Invalid)
Admin Console in SAP Hybris Cloud for Customer
Benefits of integration RICOH and SAP Hybris Cloud for Customer
Because of this jointly developed ‘planogram compliancy solution’ by SAP and RICOH, back-office should benefit of better scene capture and better product recognition, therefor better data quality and understanding of the store situation. As a result, improved analytics and reporting can be achieved. Also, it will be possible to collect and monitor additional KPIs, next to or instead of traditional surveys.
Conclusion
Like mentioned in the introduction, we have just started to look into this functionality for one of our customers. This means we are still exploring functionalities and possibilities. But so far, we are really excited about what we have seen.
Please keep your eye on this blog, because it will be continued with more details in one of our next blogs!