Engage Better: 6 tips to improve your marketing automation welcome flow

“Hello!” They say first impressions stick, even in emails. When you reach out to people for the first time, it’s like saying “Hi” in person. How you do it matters a lot, you do not get a second change.

I’ll share six simple tips to help you make your marketing automation flow really good. These tips will help you connect with your customers, get them interested, and make them want to learn more about your business. So, let’s get started to make a great first impression!

1. Personalize: Treat each interaction as if you’re speaking directly to an individual, not just a lead
   When connecting with leads, forge a genuine bond by addressing them by name and incorporating other pertinent details, such as their job role, company name, or areas of interest. Personalization showcases your acknowledgment of them as unique individuals, rather than mere entries in your database. Do this with every customer contact.
2. Compelling Subject Line
   Your subject line is your chance to captivate recipients and encourage them to open your email. Keep it concise, intriguing, and relevant to boost curiosity and increase open rates. Utilize the preheader to provide additional context and enhance open rates further. “Welcome to [Company],{First Name}!”
   
3. Use your tone of voice and brand images to get a better feeling
   Match the tone of your emails with your brand’s personality, whether it’s friendly and casual or professional and informative. Incorporate visually appealing elements to make your emails stand out in crowded inboxes, and use visuals strategically to break up text and enhance engagement.
4. Deliver Value
   Highlight the benefits of engaging with your brand to keep leads interested and eager to learn more. Showcase what sets you apart from competitors and how your products or services can address their pain points effectively. Utilize social proofing by showcasing testimonials or feedback from others about your company, as it carries more weight than self-promotion.
5. Be Interested in your lead to set step to the next phase of the customer journey
   Encourage two-way communication by asking questions, seeking feedback, or inviting leads to connect on social media. Collecting data during these interactions enables you to tailor your communication and future flows to their preferences, fostering a stronger sense of engagement and rapport.
   
6. Keep the Conversation Going
   You made great first impression, so hold this! Continue with a well-planned follow-up sequence tailored to each lead’s interests and preferences. This demonstrates your commitment to their journey and ensures your brand stays top-of-mind as they progress. The duration of your marketing automation welcome flow depends on the sales cycle. How longer the sales cycle is, the longer your welcome flow should be as well. It doesn’t mean that you have to mail weekly.

In conclusion, a carefully crafted welcome flow lays the groundwork for long-term engagement and relationship-building with your leads. Ready to create a memorable welcome experience for your audience? Download our leaflet to get more inspired or schedule a call!